( 01 Case study — Editorial )Twelve depots,one promiseNorthbeam moved freight for thirty years under twelve regional names. We gave it one, and a system its drivers use without being asked.ClientNorthbeam Freight, New YorkYear2026ServicesBrand strategyVisual identitySectorLogisticsNine countriesDurationFourteen weeksJan – Apr 2026TeamPartner, strategisttwo designersThe problemTwelve companies had been bought over eighteen years and never introduced to each […]
( 01 Case study — Dossier )A utility,read as a neighbour( In one line )An independent power company renamed and redrawn so the towns buying from it can tell what it actually sells.ClientCopperline Energy, DenverYear2024ServicesNamingBrand identityDurationTen weeks( Scope )NamingBrand identityMessagingSignageVehicle livery( Team )Partner, strategyDesignerWriter( Talked to )Nineteen customers and eleven field crews, none of whom used […]
( 01 Case study — Editorial )Four houses,one keeperFour small hotels run by the same family under four names, given one identity that has not been touched since.ClientSable House, EdinburghYear2019ServicesBrand identitySignageSectorHospitalityFour propertiesDurationTwelve weeksJun – Sep 2019TeamPartner, designdesigner, writerThe problemThe family had bought four houses over twenty years and kept every name that came with them. Guests […]
