( 01  Case study — Dossier )A utility,read as a neighbour( In one line )An independent power company renamed and redrawn so the towns buying from it can tell what it actually sells.ClientCopperline Energy, DenverYear2024ServicesNamingBrand identityDurationTen weeks( Scope )NamingBrand identityMessagingSignageVehicle livery( Team )Partner, strategyDesignerWriter( Talked to )Nineteen customers and eleven field crews, none of whom used […]