( 01  Case study — Editorial )Twelve depots,one promiseNorthbeam moved freight for thirty years under twelve regional names. We gave it one, and a system its drivers use without being asked.ClientNorthbeam Freight, New YorkYear2026ServicesBrand strategyVisual identitySectorLogisticsNine countriesDurationFourteen weeksJan – Apr 2026TeamPartner, strategisttwo designersThe problemTwelve companies had been bought over eighteen years and never introduced to each […]