( 01 Case study — Editorial )Nothing added,including the adjectivesA vegetable box scheme that stopped describing its produce and started showing what turned up that week.ClientVerdant Growers, BristolYear2022ServicesCampaignArt directionSectorFoodDirect to homeDurationEight weeksApr – Jun 2022TeamPartner, strategistdesigner, photographerThe problemVerdant delivered vegetable boxes to eleven thousand homes and advertised them with the same words as everyone else: fresh, […]
( 01 Case study — Dossier )One festival,forty venues( In one line )A city-wide festival given a campaign its forty venues could print themselves, badly, and still look like one festival.ClientOstara Festival, TallinnYear2021ServicesArt directionCampaign systemDurationSeven weeks( Scope )Art directionCampaign systemPoster kitSignageVenue rollout( Team )Partner, art directionDesignerProducer( Printed by )Forty venues on their own machines, from a […]
