( 01  Case study — Editorial )Nine products,one shelfNine engineering tools sold as nine companies, put on one shelf a buyer can read in a single sitting.ClientByrd Systems, AustinYear2023ServicesBrand systemProduct namingSectorSoftwareNine productsDurationSixteen weeksMar – Jul 2023TeamPartner, strategisttwo designersThe problemByrd built nine developer tools over eleven years and named each one the way engineers name things — […]